Google Searches For CBD Surge Upward to 6.4 Million
in One Month!
CBD Search Engine Marketing and CBD SEO Are Important For Your Wellness Business
There is an incredibly huge demand for information about CBD, CBD oil, and other CBD products in the United States. But not all people are ready to buy your CBD products just yet.
According to new research published in October 2019, in the Journal of the American Medical Association (JAMA), there were 6.4 million Google searches for “CBD” or “cannabidiol” in the month of April 2019 alone!
That’s a 160% increase in CBD searches during 2018 compared to the previous year.
To put this into perspective, the researchers have described these Google searches for CBD as no reaching the numbers for Google searches for yoga and e-cigarettes.
So what does this mean for your hemp CBD business?
It means that you’re in the right business for sure. Six million searches in 30-days show that there is clearly demand for information about CBD and soon, that demand will translate into huge sales.
In this article, we’re going to show you how to attract some of this qualified and keen interest in CBD to your company website and acquire new customers.
Your Target Demographic is Interested In Information About CBD
The results of the JAMA study show us that people have been interested in CBD since 2004 and that CBD searches on Google were relatively stable up until 2014.
As the image below shows, searches for CBD started to substantially increase in 2017.
For example, CBD search volumes increased by 125.9% during 2017 compared with 2016, then increased 160.4% during 2018 compared with 2017.
The exciting part is that CBD searches are expected to be 117.7% higher during 2019 than 2018 based on observed and forecasted volumes.
There were 6.4 million CBD Google searches during April 2019, the last month data were collected.
What do you think is going to happen in 2020 and beyond? If you’re thinking that CBD searches are going to continue and skyrocket, you’re probably right.
Searches for CBD during April 2019 eclipsed those for acupuncture by a factor of 7.49, apple cider vinegar by 5.17, meditation by 3.38, vaccination by 1.63, exercise by 1.59, marijuana by 1.13, and veganism by 1.12.
Searches were higher during 2019 in states that had legalized recreational marijuana than in states with medicinal marijuana or marijuana prohibitions.
What Geographic Region in the USA Showed Increases in CBD Searches?
The increase in CBD searches encompassed all states, ranging from a 211% increase (2014-2018 to 2019) in Oklahoma to a 605% increase in Alabama.
During 2019 (January to April), Vermont, Wisconsin, Tennessee, Colorado, New Hampshire, and Oregon had the most searches for “CBD” or “cannabidiol”.
- Vermont: 7164
- Wisconsin: 6121
- Tennessee: 6096
- Colorado: 5816
- New Hampshire: 5391
- Oregon: 5369
What CBD Marketing Tactics Are Most Effective To Reach People Interested in Your CBD Products?
So now that we know that at least 6.4 million people in the United States are searching for information on CBD, wouldn’t it make the most sense to create and publish that information on your company website?
If you did, and you implemented a solid SEO and keyword strategy, your content could appear on the first page for any relevant searches about the health benefits of CBD.
This way, anyone searching for this information would likely click on your search listing, land on your website, be introduced to your brand, and read your article.
This interaction benefits your company in the following ways:
- You get “free” relevant and qualified traffic from organic search to your website.
- You increase your brand awareness with a new audience.
- If your content is high-quality, you’ve created brand trust with new prospects.
- You increase the time spent on your website which in turn increases website engagement and positively affects your search rankings and overall SEO.
How do you make this happen?
Here are 3 digital marketing tactics for CBD businesses to increase brand awareness, brand trust, time spent on your website, SEO and search rankings by targeting people who are looking for information on CBD and hemp-derived CBD products.
1. CBD Keyword Research
This is the best place to start.
If people are searching Google and Bing for information about cannabidiol, CBD oil, hemp CBD tinctures, etc., keyword research will help you find out exactly what questions your potential customers are asking.
Keyword research for CBD marketing is a core SEO task that involves identifying popular words and phrases people enter into search engines in an attempt to figure out what type of topics to write about in a CBD blog content marketing strategy.
It’s also the same tactic that CBD SEO professionals use to figure out what terms they want to rank for on page 1 of search engines.
Researching keywords gives CBD marketers and CBD companies a better understanding of how popular the demand is for certain keywords.
It also helps us identify how hard it would be to compete for those CBD related keyword terms in the organic search results.
Doing keyword research will help your CBD marketing team identify which blog topics are best suited to your company’s product line and content marketing strategy.
The idea is to create a blog content plan that is specifically targeted to one of your focus demographics as opposed to being everything to everyone.
For example, if your company sells CBD skincare products like tinctures, creams, and salves, my suggestion would be to target women, 45-64+.
Your blog content strategy should be made up of answers to questions that women over 45 are asking about CBD. You can indirectly find this info via keyword research.
Then you create a blog content calendar and posting schedule using topics from your keyword research. We recommend 1 x 1200-1500 word SEO & UX optimized blog article per week as a good place to start.
2. Blog Content Writing
So now that you’ve completed your keyword research, how do you choose the best CBD blog topics and who will write and optimize the content for you?
The best way to choose topics is to identify your most lucrative demographic and create a content strategy optimized to target these people and drive to your website.
If your company is set up to target all age demographics, you should identify who your best customers are and build your content plan around them.
Or, conversely, you can identify a demographic that you want to attract and grow, and create a content plan specifically to educate them on your brand, your business, and your CBD products.
Once you have your topics and targets confirmed, you’re ready to write the blog yourself, or get the blog written by a professional and experienced CBD content writer. We highly recommend the latter over the former.
Before you hire your CBD marketing agency or content writer, you should write a content brief including some general direction for what you’re looking for, samples/examples of the type of article you’d like, sub-topics you’d like discussed, and the keywords you need included.
Once you hire your content writer, the brief will be super helpful for them to deliver exactly what you want.
If this all sounds like a pain in the ass for you, no worries, we can help! If you’d like our cannabis and CBD marketing team to handle your blog content writing, contact us today.
3. Native Ads & Sponsored Content To Promote Blog Articles
Publishing relevant, high-quality belong content about the health and wellness benefits of CBD is great, but in order to be most effective, you need to amplify the content on your site.
Unfortunately, just because you published an educational article about CBD on your website, that doesn’t mean that it will automatically rank on page 1 for relevant search queries.
Search engine rankings take time. You need a lot of relevant and optimized content on your website in order to increase your site’s domain authority (DA). Sites with a higher DA will typically always outrank sites with a lower DA.
That said, with publishing regular blog content that is SEO optimized, you will get some traffic from organic search. It may not be as much as you’d like in the early stages.
So how do you promote all the great informational and educational content on your website? Use native ads/sponsored content ads on popular websites.
Focus on These Goals & Key Performance Indicators (KPIs) To Measure Success
Your goals for this should be to drive traffic, increase time spent on website, and to capture as many email addresses as you can.
Your goals should not be for sales and online revenue. Why? Because this type of marketing focuses on targeting people at the top of the funnel who are looking for information – not to buy anything, yet.
Therefore, we recommend you track the following key performance indicators to measure the success of the CBD marketing tactics discussed above.
- Total number of clicks from organic search
- Total number of clicks from native ads/sponsored content ads
- Average time spent on your website by all users
- Average number of website pages viewed per user per visit
- Total conversions (email address)
- Total cost per conversion/cost per acquisition of each email address
The good news is you can get all the above data from your website’s Google Analytics, and it’s FREE!
If you don’t have a Google Analytics (GA) account and don’t have GA implemented on your site and collecting data, you should get your web team to get that done asap today.
If you need help implementing GA on your site and making sense of the data collected, please contact us for a free 30-minute consultation or to request a quote for our SEO & UX Audit services.
We Can Help You Educate Your Potential Customers!
If you agree that the majority of the US population who is interested in CBD products needs more information and education before they are ready to buy, we can help you!
If you want to attract these top of the funnel people and get them into your CBD marketing mix, educate them, and when they’re ready, offer them special deals on their first product purchase, we can help you!
Our recommendations would include Search Engine Optimization, Blog Content Writing, and Native Ads/Sponsored Content Ads on popular websites, in order to target the top of the funnel.
We’d then suggest layering Google Ads to target the bottom of the funnel and implement email marketing automation to pull top of the funnel people through your funnel to where they’re ready to purchase from you.
We’re Ready To Help You Grow!
Why Marketing Marijuana Edibles is an Opportunity You Can’t Ignore
CBD Consumers Are Confused AF. That’s Why Your CBD Product Revenue Stinks, For Now
Top searches for cbd oil
Perhaps the biggest issue for a CBD business is finding the right marketing strategy. So today, we’re going to discuss the best CBD keywords list for your cannabis company.
Unlike some other industries, where you can advertise however you want, most platforms prevent users from promoting cannabis.
Even though that might change in the future, the fact remains that your hands are currently tied when choosing CBD store SEO keywords to advertise.
As a result, most cannabis entrepreneurs decide to go with cannabis SEO and cannabis content marketing.
What is SEO for CBD companies?
SEO or search engine optimization is a marketing strategy meant to improve your rankings within search engines (usually Google).
That way, whenever someone types in “medical marijuana” in their web browser, your company is more likely to appear among the top results.
Needless to say, this will increase your internet exposure and potential profits.
Keywords and keyword-based optimization are integral parts of SEO for CBD companies. What are they? What do you need to know about CBD and hemp keywords?
Let’s dive in to find out!
What is CBD keywords optimization for cannabis brands?
“Keyword” is basically a synonym for “phrase.” It is something that people type in their browser when searching for information online.
Keywords are usually short, but they can get a bit longer depending on a search.
There is a general rule for CBD keywords: shorter ones are harder to rank for but are more searched, while longer ones are easier to optimize but don’t have as many searches.
Some of the most popular phrases within this niche are:
- Dispensary near me
- Cannabis Sativa
- Cannabis Indica
- CBD oil
- CBD gummies, etc.
A cannabis SEO expert must find the right balance between the two to get the best results possible.
So, what does this mean for your business?
At this point, social networks such as Facebook and Twitter don’t allow cannabis ads. Unfortunately, this makes it really hard for new CBD companies to advertise online.
What should you do then?
The best option you have is to try and optimize your cannabis site. It is a free process that almost anyone can do with some experience.
However, if you don’t have years to sharpen your skills, we suggest that you hire a cannabis marketing agency.
If you do decide to perform CBD keyword optimization yourself, here are some of the main things you need to keep in mind.
1) Always consider the search intent of the CBD SEO keywords
There is no point in getting web traffic if it won’t lead to sales. Unfortunately, some scrupulous SEO experts are willing to drive shady, low-quality traffic to your site so that they can say that they’re doing their job.
On the other hand, inexperienced people will try to get traffic even if it doesn’t convert into sales. So your best bet is to target users who will potentially buy your products.
For example, there is no point in optimizing for CBD keywords such as “hemp ropes” as they will not sell CBD cannabis. So, make sure to consider this before deciding which phrases you want to pursue.
The intent can be further split into 3 subgroups:
- Navigational: During the initial search, a person will just try to reach a specific site or source of information.
- Informational: A person already knows what they need, and they know where they need to go to acquire this information.
- Transactional: Transactional intent refers to all the queries where a person is looking to buy something online. These are the best web users for your cannabis store, as they are already looking for products such as yours.
2) Medium keywords are optimal
As previously mentioned, short phrases are the most lucrative ones, but the odds of ranking for them are slim to none.
Some experts suggest that you go with longer phrases. However, our cannabis marketing experts suggest that you try and optimize medium-sized terms (3 to 4 words).
They are somewhere between long and short phrases, and they are meant to bring enough traffic to justify the effort.
At the same time, it is more likely you will be able to rank for them as they are not that focused.
3) Finding the actual difficulty of your CBD store SEO keywords
The best cannabis SEO experts can find the perfect CBD SEO keywords that go against the general optimization rules.
These key phrases are very rare, but if you’re able to find them, you will be able to get much better results than you would otherwise.
These search terms have an extremely high number of searches while having low difficulty. It is a specific situation, but it does happen sometimes.
If you can find some of these, you will be able to drive highly qualified leads to your site without too much effort.
4) Using the right SEO tools for keywords
If you want to do a job right, you will need the right tools. For example, CBD keyword optimization (and website optimization for CBD brands in general) are highly dependent on SEO tools.
The tools are great if you want to find the keyword difficulty of your CBD SEO keywords and their volume.
Keep in mind that these numbers are often approximations; it is tough to determine some of these figures as Google itself doesn’t give us the precise data.
However, even if you have an approximation, you will make an educated guess and pursue the best CBD keywords.
What are the best CBD keywords you can rank for?
As you can tell based on everything that we’ve said, there are some significant differences in the quality of keywords.
Some of your pages will be used as nothing more than informational resources, while other keywords for dispensaries have the potential of driving highly converting traffic.
Anyway, there are a few types of phases that every company should rank for:
Brand name keywords
The first thing you need to ensure is that you’re able to rank for your particular cannabis brand name. For example, if your company is called “Best CBD products,” you need to rank first, or at least second, for this specific phase.
When a person is looking for your site, they need to land on your pages instead of competitors’. Having great cannabis or CBD brand name related to the product you’re selling can provide additional monthly hits.
Best CBD “your product” or Cheap CBD “your product” keywords
When browsing Google, most people are either looking for the best or the cheapest. Therefore, you should be able to rank for both of these variations.
Although it is hard to land on page one of Google for something like CBD oil, there are various other items you can rank for.
So, when a person is looking for these phrases, they will immediately land on your pages. Each of these queries has enormous volumes and can lead to massive profits for your cannabis organization.
Phrases with “Buy” are always great
Best “Best” and “Cheap,” “Buy” is another category you should prioritize. In fact, you can argue that this phrase is much better than “Best” or “Cheap.”
People who are typing this hemp keyword are already looking to purchase an item. They might not be at the last stage of their purchasing decision, but they do have a need, and they want to resolve it on the internet.
If you’re able to rank some of your substances for keywords that have “Buy,” your profits will skyrocket.
Needless to say, CBD Advertising Agency can help you rank for all these phrases making sure that your website attracts much more potential buyers.
Online marketing is the best way to promote any business nowadays. This is especially true for marijuana and hemp.
Given that the CBD market is relatively underdeveloped, there is still a lot of room to grow. However, by investing heavily in strategies such as SEO, you can quickly put your company on the map.
CBD SEO keywords are a great start, but you will need to involve other processes as well.
Like anything else on the web, you can micromanage all of the company’s promotional activities. However, due to the sensitive nature of website optimization for CBD brands, we suggest that you hire one of the reputable cannabis marketing companies.
If you want, you can give us a call, and we will do our best to choose the best CBD keywords for your business!
Do you have any questions? Would you like to request a quote? Then, click the button below and send us an email!
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